CD Spam

Over the weekend I received something in the mail that I thought was deader than a door nail. In 2009 nearly all machines are connected to the Net, the great delivery system for all types of digital information. So a company decided to market their service with CD spam. Yep, I got mailed a CD (WinXP & older != Mac OS X).

Stamps.com thinks that I need a CD sent to me cold in order to try out their service. I thought that went out with AOL. CD to get on the web, a CD to join a service. Silly that a .com is still using physical media to market their wares. It is 2009, not 1989.

What a waste. Wouldn’t it have been easier to spam my email and not send plastic, aluminum & paper through the post office? Why in 2009 would such a marketing campaign work on a tech savvy populous?

I rant, because the Net gives me a place to rant. Which also provides the infrastructure business can use to reach customers and provide services they need. I wonder if an iPod kid knows what to do with a data CD... :)

-Mike M.